Along with looking at the same metrics as above, these are new ones that you should keep a track of as well. You would need to enable Ecommerce reporting for each view in which you want to see the ecommerce data. Which product pages convert highly, and which do not? MonsterInsights also allows you to easily enable Enhanced eCommerce for even more data and insights into the shopping behavior of your visitors. Hence tracking mobile users is critical for this particular E-commerce website as mobile contributes to more than 75% of the total revenue. The first page that a visitor accesses on your site can play a critical role in driving an ecommerce transaction. In the table above, each Source/Medium is matched with its associated advertising spend, click-through rate, cost-per-click, revenue-per-click, and return on advertising spend (ROAS). Avoid using advanced segments or secondary dimensions during data interpretation when you have got data sampling issues. The action can be anything like email newsletter signups, making a purchase, etc. This report shows top social sites who send traffic along your way. This shows an additional engagement step in the sales funnel. To actually retrieve ecommerce data from your shopping cart, you need to add a server-side script to the code above. These visitors come directly via social media. If you use a template file then paste the code in the header template file like header.php. We hope this guide gave you some insights into crucial eCommerce metrics to track in Google Analytics. For traffic, you need to find places where your potential buyers hang out and lead them to your website. Note(1): Product revenue doesn’t include tax and shipping charges. Quantity is the total number of units sold for a product or set of products. I don’t suggest duplicating every event hit as a custom metric. So a little bit of coordination is required between server and client to properly send ecommerce data to Google Analytics. If a lot of visitors are adding items to a cart but few are completing transactions, brainstorm ways to re-engage with those potential customers. The percentage of people who log out of the website and still have an item in their cart is known as the “cart abandonment rate.”. Whenever you launch a marketing campaign designed to drive traffic to your site, you should include a UTM link with information that will enable Google Analytics to match each hit on your website with the appropriate marketing channel and campaign. Enter the URL of Your WordPress website to install MonsterInsights Lite. Note: The ‘ecommerce’ command should always be called after you have created the tracker object and before following, commands are executed: ecommerce:addTransaction, ecommerce:addItem and ecommerce:send. That’s why it’s important to understand your customer acquisition cost at the source level so you can find which channels are at the sweet spot of having a fairly low customer acquisition cost and higher revenue per customer. If the user later asks for a refund, cancels the order or the order is not fulfilled then these changes don’t automatically reflect back in GA ecommerce reports. For instance, a conversion funnel will show where all the users entered the path or dropped off while completing goal ‘completed a purchase’. Maths and Stats for Web Analytics and Conversion Optimization In addition to showing the conversion rate, the Conversions > Ecommerce > Overview tab highlights how much revenue has been generated in the specified time period. ‘name’: ‘ Property > Custom Definitions > Custom Metrics you’ll see the following: The combination of these options can equal so many use cases. Without setting up UTM links, the traffic reporting will be too vague to use in marketing strategy. It is only by using Google Analytics ecommerce tracking, you can correlate sales data with website usage data like sessions, bounce rate, traffic source/medium, landing pages, etc. Your website layout should be easy to navigate and easy to understand. Save my name, email, and website in this browser for the next time I comment. The 88 transactions may have been for 88 $1 key chains, or 88 pairs of $100 sneakers. #2 Total number of units sold for a product. You can also use cart abandonment information to send a pop-up or email notification to website visitors, offering a discount or reminding them that an item is still in their cart. Google Analytics allows online retailers to set up ecommerce tracking by adding tracking codes to the relevant pages on the website. This is all done automatically by Google Analytics. Not everyone who adds an item to their cart will complete the purchase. ‘category’: ‘ Custom Reports > Create New Report and then configure your report to look something like this: Once you’re done click save and view this fancy new report: You can now attribute additional engagement metrics to your campaigns, especially prospecting types, to take your campaign analysis one step further past transactions only. Maybe some days of the week generate a higher number of transactions than others. Note: The total unique purchases of a product are not equal to the total number of units sold for the product in one transaction. “Add to Cart” is one of the key ecommerce metrics that signal to a retailer the number of customers who intend to buy, whether or not they complete the purchase. 8) Understand Revenue by Traffic Source to Optimize Marketing Spend If the sales number from your accounting team does not match the number shown in Google Analytics, make sure the developer configured the ecommerce setting correctly and added tracking codes to web pages where needed. There are a few different ways to accomplish this. Just navigate to Conversions » Ecommerce » Shopping Behavior to view a visualization of your funnel, along with the percentage of shoppers that complete or abandon each step. If your website gets more than 250k sessions a month and you don’t use GA premium, there is a good possibility that your website is suffering from data sampling issues. Ecommerce sites should track metrics that produce or prevent actual sales, after all. Yep, men’s sneakers. Audience Development: Are You doing Enough. Your ecommerce data from revenue to ecommerce conversion rate could be 10 to 80% off the mark. Unlike many of the other metrics on this list, the bounce rate calculation is done automatically by Google Analytics and does not require additional set-up. Step-14: Hire a Google Analytics developer to add the ecommerce tracking code (provided by Google) on the order confirmation page (generally the ‘thank you’ page). AnalyticsMania is a great place to start for that. If you need to integrate your website with Google analytics, follow this link. For more details on setting up goals, read how to create and track Google Analytics goals. But you cannot choose to ignore the ones who dropped off from your site by assuming they weren’t interested. Following is the formula to calculate ecommerce conversion rate: Transaction (or ecommerce transaction) is a purchase order. Since most users will not convert on the first visit to a website, having a higher number of returning visitors is important. By using this site, you agree to accept our cookies. I’m trying to make sure this is something I could really do. ‘id’: ‘

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