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In conjunction with the UEFA Foundation for Children, youngsters suffering from life-threatening illnesses had the opportunity to meet UEFA Champions League stars virtually as they entered the stadium. As an industry leading technology company, we look forward to further collaboration with Mastercard, as the role of digital becomes increasingly important in building deeper connections with global audiences.”, Mark Barnett, President of Mastercard Europe, adds: “We are very proud to renew our long-standing sponsorship of the UEFA Champions League. However, given the need to respect social-distancing requirements, Mastercard came up with a different plan for the semi-final and final of the UEFA Champions League in August, as well as the UEFA Super Cup the following month, by introducing a digital activation. An error occurred while playing the video. In 2020, for the Semi-Final & the Final of the UEFA Champions League and for the UEFA Super Cup, Mastercard had to pivot to a digital activation: players and mascots could interact live via a screen at the entrance of the stadium as players arrive. As we enjoy our 27th year as an official sponsor, we are excited to witness new priceless moments in the UEFA Champions League for years to come.”. At this weekend’s Summer Split Finals, Mastercard will be the presenting sponsor of the Opening Ceremonies. Mastercard follows Heineken in becoming the second partner to commit to sponsoring the UEFA Champions League from 2021–24. As an industry-leading technology company, we look forward to further collaboration with Mastercard as the role of digital companies becomes increasingly important in building deeper connections with global audiences.”. “Longevity is instrumental in building successful partnerships, and we are delighted to extend our relationship with Mastercard, particularly at this difficult and uncertain time for fans and sports across the world,“ said Guy-Laurent Epstein, marketing director of UEFA. This information is not intended to be, and should not be used as, a substitute for taking legal advice in any specific situation. Please refer to the full terms and conditions on our website. Inside UEFA - Mastercard renews UEFA Champions League partnership - News, Mastercard renew UEFA Champions League partnership, Mbappé and Di María interact with their young fans ahead of the UEFA Champions League semi-final against RB Leipzig. Mastercard has today announced the renewal of its UEFA Champions League partnership for the 2021–24 cycle, continuing its long-running relationship which began in 1994. For more than 25 years, Mastercard has been a proud supporter of Europe’s premier club competition. Guy-Laurent Epstein, UEFA Events SA Marketing Director, says: “Longevity is instrumental in building successful partnerships, and we are delighted to extend our relationship with Mastercard, particularly at this difficult and uncertain time for fans and sports across the world. “Key sporting events are a great way for us to directly connect fans across the world to their passion. As we enjoy our 27th year as an official sponsor, we are excited to witness new priceless moments in the UEFA Champions League for years to come.”, The United States is pleased to nominate Christopher Liddell as the U.S. candidate for the…, We appreciate the Russian Federation’s willingness to make progress on the issue of nuclear arms…, With a focus rooted in the ability to sustain the mission, and an eye towards…, The 2020 Ocean Observing System Report Card provides an update on the status of the…, HM Land Registry and Ordnance Survey continue to provide financial support and expert advice through…, It’s truly fantastic to be with you today – and thank you to Nick for…, /Public Release. Mastercard has today announced the renewal of its UEFA Champions League partnership for the 2021–24 cycle, continuing its long-running relationship which began in 1994. For years, children have had the chance to walk out alongside some of the game’s biggest names before UEFA Champions League matches. “We are very proud to renew our long-standing sponsorship of the UEFA Champions League,” Mark Barnett, president of Mastercard Europe, added. Mastercard will also activate its virtual player mascots at selected matches during the coming season, which kicks off tomorrow. Key sporting events are a great way for us to directly connect fans across the world to their passion. Mastercard will also activate its virtual player mascots at selected matches during the coming season, which kicks off tomorrow. As an industry-leading technology company, we look forward to further collaboration with Mastercard as the role of digital companies becomes increasingly important in building deeper connections with global audiences.”. “Partnering with a global brand such as Mastercard presents many benefits and opportunities for UEFA and we are excited about continuing our excellent relationship over the coming years. For years, children have had the chance to walk out alongside some of the game’s biggest names before UEFA Champions League matches. The worldwide sales of all UEFA club competition sponsorship rights are being carried out by TEAM Marketing AG on UEFA’s behalf. View in full. Copyright © LawInSport Limited 2010 - 2020. This initiative was led by Mastercard in collaboration with the UEFA Foundation for Children which selected the kids for the different matches. Mastercard will offer select cardholders a wide range of unforgettable experiences such as backstage tours, VIP viewing with League of Legends pro players, and meet-and-greets with featured musical act, Jax Anderson. Nothing in these pages constitutes legal advice. Children have the once-in-a-lifetime opportunity to walk onto the pitch alongside some of the game’s biggest stars before UEFA Champions League matches. Mastercard agrees new sponsorship deal with UEFA to extend UEFA Champions League partnership for 2021–24 cycle. However, given the need to respect social-distancing requirements, Mastercard came up with a different plan for the semi-final and final of the UEFA Champions League in August, as well as the UEFA Super Cup the following month, by introducing a digital activation. For more than 25 years, Mastercard has been a proud supporter of Europe’s premier club competition. Share this news using the hashtag #StartSomethingPriceless. All trademarks and rights are owned by their respective owners. No use for commercial purposes may be made of such trademarks. The agreement also includes sponsorship rights for the UEFA Super Cup in 2021, 2022 and 2023. Mastercard is a long-standing sponsor of the UEFA Champions League The most prestigious competition in European club football - the tournament features the 32 best teams in Europe and runs from September, building to the 2020 Final on 30th May in Istanbul. Mastercard has given so many priceless experiences to fans across the globe and will continue to offer children the opportunity to become Player Mascots, both virtually and eventually physically on the pitch – once the situation concerning the COVID-19 pandemic improves. The UEFA word, the UEFA logo and all marks related to UEFA competitions, are protected by trademarks and/or copyright of UEFA. For more than 25 years, Mastercard has been a proud supporter of Europe’s premier club competition. 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