Despite the controversy on court and lack of crowd support during the 2018 US Open championship, Naomi Osaka maintained her composure and won her career first grand slam, which also propelled her to the top 10 in the WTA world ranking. Three years later, she won her first X Games medal (silver) in women's skateboard street. The skateboarding events will take place on Sunday, June 8, starting at 1 p.m. central time (check local listings to tune in). Lexi Thompson has 915k followers across her social channels, but had a lower engagement with her followers on promoted posts. Hookit Marketability Score: 63.8; SportsPro rank: 45. She has more than 3M followers across her social channels and high engagement with her followers. Report: The Top 50 Most Marketed Brands In Sports, How Brands Can Use Data During Sponsorship Negotiations, The Impact of Coronavirus on Sponsorship Value In Global Football, Top 10 Premier League Players – November 2019, NHRA increases Fan Engagement using Hookit’s Data, [SportsPro Media] How Motorsports Influenced The Top 50 Most Marketed Brands in Sports, [SportsPro Media] PODCAST: Hookit CEO Scott Tilton Discusses The 50 Most Marketed Brands In Sports, [SportsPro Media] Trends in the Rankings of the 50 Most Marketed Brands in Sports 2020. However, her scores are lower on follower engagement and the promotion quality of posts. However, she only promoted her sponsors 8 times during the time period for a total value of $159k, leading to lower value per follower and a lower promotion quality score. After that, he started taking me to the skate park and competitions too," she says. The current vice captain of the women’s T20I team is also the latest recipient of the prestigious Arjuna award, which celebrates outstanding achievement by a sportsperson in their field. She promoted her sponsors only 5 times during the time period for a total value of $12k, leading to lower promotion quality score. With an engagement score of 33.1, she has one of the highest engagement scores among the female athletes (Chloe Kim is the only other female athlete higher than her with a perfect score of 35). Hookit Marketability Score: 37.3; SportsPro rank: 15. 10 Things I Learned During My Body Transformation, The 50 Hottest Female Trainers in America 2014. She currently has endorsement deals from Adidas, Nissin, Citizen and Yonex among others. *After the US Open her follower base has increased significantly to 1.1M. Currently the Global athlete ambassador of UNICEF and a member of the defending World cup champions, her influence is only expected to grow even further going into the 2020 Olympics.
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