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political advertising guidelines

climate change or tax cuts). A member of the public complains to Clive Palmer. That is, the sponsor identification statement must include both the “paid for” or “sponsored by” language and the “authorized by” or “not authorized by” a particular candidate or campaign committee language. To be considered a candidate a person must: be qualified to hold the office he/she is running for; and. Political advertising includes advertising or marketing communications about a political party, representative or candidate, advertising about political issues or issues of public interest, and advertising in relation to government policies (whether published/broadcast by the government or someone else). The Australian Electoral Commission (AEC) controls the legality of things like ad authorisation (that is, the super fast talking at the end of TV ads), while the Australian Communications and Media Authority (ACMA) is in charge of broadcast rules. Because it's user-generated and unpaid, it's not technically political advertising.

But on average they only spent one minute or less on his website," Dr Hughes explained. Perhaps the most troublesome question for many stations is the question of the rate that may be charged for political advertising. The records placed in the political file must include details of: In addition to the FCC’s political file requirements, BCRA requires that the broadcaster’s public file contain all requests for time by anyone (including non-candidates) who seeks to communicate a message that refers either to: 1) a legally qualified candidate; or 2) any election to federal office; or 3) a national legislative issue of public importance. Do not falsely imply incumbency in a political advertisement about a candidate who does not hold the office. 2. does so well at bringing attention to certain issues. Labor and Liberal only have tens of thousands of members - maybe 30 to 40 thousand, which is not a lot in 25 million people. These Political Advertising Policies apply to all political advertisements served by Snap, including election-related ads, advocacy ads, and issue ads. All of that person’s appearances on the station after becoming “legally qualified” count as free uses of the station. "We found that with Clive Palmer's text messaging.

In general, a “use” is any positive appearance of a candidate whose voice or likeness is either identified or is readily identifiable. If a station does not post such documentation to its public files in a timely manner, the seven-day deadline for equal time claims may be extended. The candidate’s appearance on the station must be “positive,” so a third party attack ad against a candidate would not be considered a “use” by that candidate. Most stations will have more than one LUC depending on the various classes of time sold on the station during the LUC window. You've probably seen politicians throw some pretty dark stuff around, and Dr Hughes said that's by design. Once the political advertising season begins in earnest, questions and controversies can arise quickly. They include a… As election season approaches, station management should ensure that all sales personnel are well-informed about the substantive rules and the recordkeeping obligations related to political broadcasting. Here's why it's legal to lie. With the advent of the online public file requirements now applicable to all broadcast stations, these materials will now be available for review by anyone with internet access. Newspaper ads of one column inch or less (excluding online ads), Reader boards where a message is affixed in movable letters, or skywriting, State or local voter's pamphlets published pursuant to law. Issue or advocacy ads are ads concerning issues or organizations that are the subject of debate on a local, national, or global level, or of public importance. "You can go dark with this very quickly. "Microtargeting is where you target a very small base of people," Dr Hughes said. Under the Act, candidates and political committees must put disclosures on campaign advertisements that identify the committee that paid for or authorized the communication. Sending 100 or more identical or substantially similar letters, emails or text messages to specific recipients within a 30-day period is an example of mass communication. Television ads must also display a clearly identifiable image of the candidate. Here's what Ad Standards, the body that self-regulates the advertising industry, has to say: Currently, there is no legal requirement for the content of political advertising to be factually correct. Include all sponsors' names and addresses when there is more than one. The FCC’s political broadcast rules generally cover: 1) who is entitled to access to broadcast advertising time; 2) how much they pay for that time; and 3) disclosure and recordkeeping requirements. All political advertising must include some form of sponsorship identification.

If the advertiser provides the station with a pre-produced spot that does not include the required sponsorship ID, the station must add this language on its own accord (if necessary, it can do so over the content of the spot – no free time need be provided, and this type of addition is exempt from the usual non-censorship rules that apply to candidate advertising). Communications Act of 1934, as amended (47 U.S.C., constantly updated electronic version), FCC Antenna Registration System (register towers, search tower registrations), FCC CDBS Account Log-In Page (easy access for filing applications and reports on CDBS), FCC CDBS Public Interface (Database entries about broadcast stations, applications and reports), FCC Rules (constantly updated electronic version), Unlicensed Operations and Emerging Technologies, The Upcoming FCC Noncommercial FM and LPFM Filing Windows: What You Need to Know, Now Available: Broadcasting During Times of Emergency, FCC Adopts STIR/SHAKEN Rules to Combat Illegal Robocalls, Gaming Out the Supreme Court’s Media Ownership Review, Final Deadlines Established for FCC Repack Reimbursement, Broadcasters Foundation of America (Broadcasters taking care of each other), FHH Memo to Clients Archive (monthly issues, June, 2002 to date), FHH Telecom Law Archive (May, 2002, to date), George Reed’s Radio/TV Station Trading Views, IURISGAL – International Network of Law Firms (serving Spanish-speaking clientele), LBA Group, Inc. (Lawrence Behr Associates – Telecommunications Consultants), Maryland-D.C.-Delaware Broadcasters Association, Media Services Group, Inc. (Media brokerage, valuation and consulting), Radio Business Report/TV Business Report (www.rbr.com / www.tvbr.com), RadioTVDeals.com (Radio & TV Stations for Sale or Lease – Serving Buyers, Sellers & Media Brokers), RW Online (Radio World – The Newspaper for Radio Managers & Engineers), The Fixed Wireless Communications Coalition (FWCC), Washington State Association of Broadcasters.

We often comply with those requests because, let's face it, we're vain. Debate has been raging for literally decades on whether we should enact truth in advertising laws, but Dr Hughes said even if we had those laws, they'd be really hard to enforce.

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